Culture Quote by Naomi Klein

“When left alone, corporate cultures and values will erode over time. It can happen when companies or divisions are sold. It can happen when…

— Becca Spradlin, Lead On Mission

Socially conscious brands engender more loyalty.

— Daniel Lubetzky

“in a world increasingly swayed by private wealth and personal brands.”

— Michael Wolff

“Today, brands are not the preserve of marketing department. Brands are too important to be left to the marketing department - or any other…

— Thomas Gad

What today's business reality makes clear is that brands cannot survive in a society that is failing economically, socially, ethically, and morally.

— Simon Mainwaring

“They evolve because of the experiences and resulting expectations of people as they buy, use, adapt, discuss and interact with the brand and the…

— Nicholas Ind

Instead of worrying about potential disruption, brands can be creative societal disruptors - because their consumers will be right there by their side as…

— Richard Edelman

Many brands have lost their way in the process of evolving from a small company to a much bigger corporation.

— Debbie Millman

The question remains: which brands will commit to creating a private sector pillar of social change, and which will become casualties of their own…

— Simon Mainwaring

“Brand loyalty—that nebulous emotional connection people have with certain companies, which turns them into defenders and advocates for corporations who don’t give a shit.”

— David McRaney

“Even though the ideology is normally structured to give guidance, we should at the same time recognize that brands are fluid entities that are…

— Nicholas Ind

With technology today, companies are less in control of their brand

— Blake Mycoskie