Customer relationship Quote by Tahl Raz
“Take information technology. We have winners implementing CRM (customer relationship management systems) and losers implementing CRM. What mattered in technology is that the technology actually drives either cost reduction or superior strategy execution.”
About This Quote
Source Book: The Startup Playbook, 2014
Technology must deliver tangible benefits—cost cuts or strategic advantage—to be successful; otherwise it's just a tool.
In simple terms: Tech should produce real results, not just exist.
Focus on measurable outcomes when adopting tech.
Themes
Mood
Type
When to use this quote
- evaluating software
- setting KPIs
- training staff
Key Concepts
Questions to Reflect On
- How will you measure the impact of new tech?
- What risks exist if benefits are unclear?
Technology can fail without proper adoption.