Company Quote by Michael Martin Hammer
“...heavy investments in information technology have delivered disappointing results - largely because companies tend to use technology to mechanize old ways of doing business...Instead of embedding outdated processes in silicon and software, we should obliterate them and start over.”
About This Quote
Source Book: Reengineering the Corporation, Michael Hammer & James Champy, 1993
Companies often digitize outdated processes, leading to poor outcomes; true innovation requires discarding old methods and redesigning from scratch.
In simple terms: Tech should replace, not copy, old habits.
Key Takeaway
Eliminate old processes before automating.
Themes
innovation
process redesign
technology
change management
Mood
critical
optimistic
Type
strategic
inspirational
When to use this quote
- software implementation
- business model overhaul
- organizational change
- process automation
Key Concepts
business process reengineering
digital transformation
Questions to Reflect On
- What processes could be eliminated entirely?
- How can you redesign work before adding tech?
A Different Perspective
Simply updating software without changing the process can waste resources.
![“...We then examine a particular coding system in DNA and discover that UI [universal information] is conveyed within the genes. Using this DNA evidence and scientific laws governing UI as premises, we are able to develop sound, logical deductions. This leads us to the following conclusion: the God…” quote by Werner Gitt](https://sms4smile.com/quotes/img-quotes/f88/werner-gitt-168078_able_we-then-examine-a-particular-coding-syst_789999.jpg)
