Customer relationship Quote by Anonymous
““Helm, S.(2000b).“Viral Marketing – Establishing Customer Relationships by “Word of Mouse”, in Electronic Markets, Vol. 10 (3), S.158-161””
About This Quote
Source Article: Viral Marketing – Establishing Customer Relationships by “Word of Mouse”, Electronic Markets, Vol. 10 (3), 2000
The citation highlights how informal, peer‑to‑peer promotion can build strong customer bonds.
In simple terms: Word‑of‑mouth marketing creates lasting relationships.
Key Takeaway
Leverage organic sharing for brand loyalty.
Themes
marketing
relationships
digital media
Mood
informative
analytical
Type
academic
business
When to use this quote
- product launches
- social media campaigns
- customer onboarding
Key Concepts
viral dynamics
network effects
trust building
Questions to Reflect On
- How can brands encourage authentic sharing?
- What risks arise from uncontrolled word‑of‑mouth?
A Different Perspective
Relies on audience willingness to share, which may be limited.
