Amazon Quote by Margrethe Vestager
“On Amazon, you find retailers that want Amazon to do part of their services. Those, you don't find to the same degree on Google Shopping. On Google Shopping, you find sort of the bigger brands, those who want to have the customer relationship themselves - the data, the payment details, the search patterns.”
About This Quote
Source Speech: EU Competition Policy Remarks, 2022
Retailers on Amazon outsource services, while on Google Shopping they retain control over customer data and payments.
In simple terms: Amazon retailers outsource; Google retailers keep data.
Key Takeaway
Choose platforms based on desired control over customer relationships.
Themes
e‑commerce
platform strategy
data ownership
Mood
analytical
strategic
Type
business
technological
When to use this quote
- online retail
- business strategy
- data management
- customer experience
Key Concepts
digital markets
consumer privacy
Questions to Reflect On
- What data do you need to retain for brand loyalty?
- How does platform choice affect long‑term customer relationships?
A Different Perspective
Relying on third‑party platforms can limit brand‑customer direct interaction.
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