““Who are we the most comfortable with? People who are the most like us! The “Similarity-Attraction Hypothesis” (Newcomb, 1956) found that similar (real or perceived) personalities are a major determinant of our likability and friendship choices. It is simply human to gravitate toward people like us. This tribal inclination runs the gamut across demographics of age, ethnicity, culture, education, religion, and even personality style. Mirroring will enable you to find ways to create the comfort of familiarity through similarity.””
