Best-keynote-speakers Quote by Susan C. Young
““The Gift that Keeps on Giving I once had a lovely real estate client named Jane who was an elderly lady living alone. Her sons lived far away in the Pacific Northwest and she rarely saw them. I became her Realtor when she decided she needed to down-size from her larger home and buy a smaller one. Throughout this transition, we would talk, laugh, share, and bond. After we successfully completed her transactions and got her comfortably situated in her new home, I stayed in touch to nurture our friendship. Over a year later, I got a call from her son in Seattle who was calling to inform me that his mother had passed away. And at the reading of her will it was revealed she had requested that when it the time came to sell the property in her estate, they were to call Susan Young. By making her feel special and important, I earned not only her friendship, but her loyalty and continued business.””
About This Quote
Source Article: The Gift that Keeps on Giving by Susan C. Young
A real estate agent's warm and personal care for an elderly client created deep friendship, so the client remembered her in her will and directed future business to her. Connection, not transaction, earned trust and loyalty.
In simple terms: Genuine care for people builds lasting loyalty and referrals.
Key Takeaway
Value relationships, not just transactions.
Themes
relationship-building
customer loyalty
genuine care
trust
friendship
business ethics
Mood
warm
heartfelt
touching
Type
anecdotal
inspirational
business
When to use this quote
- real estate client care
- customer service
- networking and referrals
- long-term business relationships
Key Concepts
emotional intelligence
reciprocity
client retention
Questions to Reflect On
- How do you make clients feel valued beyond the transaction?
- What habits turn customers into loyal advocates?
A Different Perspective
Kindness alone cannot replace professional competence, and not every client will reciprocate.
