Business Quote by Steven Gary Blank
““A startup is in reality a “faith-based enterprise” on day one. To turn the vision into reality and the faith into facts (and a profitable company), a startup must test those guesses, or hypotheses, and find out which are correct.””
About This Quote
Source Book: The Startup Owner’s Manual, 2012
Startups begin as belief-driven ventures; they must test assumptions to turn faith into factual, profitable outcomes.
In simple terms: Startups need belief and testing.
Validate assumptions early.
Themes
Mood
Type
When to use this quote
- new product launch
- seed funding round
- pivot decisions
- customer discovery
Key Concepts
Questions to Reflect On
- What core assumptions must you test first?
- How do you balance belief with evidence?
Testing can be costly and may reveal harsh market realities.