Marketing Quote by Stephen Denny

“Sensible brands lend themselves to all of the senses.”

— Ryan Lilly

“When you have a company of smart creatives, you can tolerate messiness.”

— Eric Schmidt

“IDEO’s Tom Kelley briefly mentions the practice of searching the fringes of consumer behavior in his book The Art of Innovation: Just as we…

— Heather Lefevre

“For a consumer brand to succeed, it doesn’t just need technical excellence and value; it needs a prolonged superiority in mindspace and shelfspace.”

— Greg Thain

“The greatest innovations and creativity are quickly labeled “stupid” and rarely have the opportunity to come into conventional (and profit­able) fruition. Be creative anyway.…

— Richie Norton

“We wrote Shift Ahead to document how the smartest companies and organizations shift their strategies in order to stay relevant in the face of…

— Allen Adamson

Instead of worrying about potential disruption, brands can be creative societal disruptors - because their consumers will be right there by their side as…

— Richard Edelman

“Companies increasingly find that their economic value is a function of the strength of the habits they create.”

— Nir Eyal

“Intelligence is the lifeblood of the company”

— Johannes Deltl

“Technology, variety where appropriate, advertising muscle and consumer understanding are the key benefits for manufacturer brands, and each is highly sensitive to economies of…

— Greg Thain

I think it's about being really smart about hitting the right consumer product spaces at the right time.

— Jake Paul

Smart companies fail because they do everything right. They cater to high-profit-margin customers and ignore the low end of the market, where disruptive innovations…

— Clayton M. Christensen