Business Quote by Shaun Buck
““I was looking to buy a franchise, I considered companies that were large and small. I was interested in a few of them but not a single franchiser other than the dry cleaning franchise I ended up buying stayed in contact with me. None of them followed up for longer than two months after I first contacted them, and ultimately, all of them missed out not only on the initial franchise fee but also on the ongoing franchise fees I paid. Business Nugget 1 People are ready to buy when they are ready to buy, not when you are ready for them to buy.””
About This Quote
Source Article: Business Nugget 1, author unknown, date unknown
People will buy only when they are ready, not when you expect them to be ready, causing missed opportunities if you push too early.
In simple terms: Buy when ready, not when you think they should be.
Key Takeaway
Align sales timing with customer readiness.
Themes
sales
timing
customer readiness
franchise
follow‑up
Mood
patient
strategic
realistic
Type
Business:1
Dry cleaning:1
Franchise:1
Two months:0
Buy Franchise:1
Franchise Considered:1
Initial Franchise:1
Franchise Fee:1
When to use this quote
- business development
- customer outreach
- lead nurturing
- sales pipeline
- franchise negotiations
Key Concepts
buyer psychology
sales strategy
franchise acquisition
Questions to Reflect On
- How can you better gauge a prospect’s readiness?
- What signals indicate a buyer is ready?
A Different Perspective
If you wait too long, the opportunity may disappear entirely.
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![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)