Business Quote by Scott Galloway

“So we said, "OK, we'll do Apple Computer." In those days there was no money yet in this microcomputer business, and big experienced companies…

— Jessica Livingston

“nowadays sound embarrassing. Jobs wanted Apple “to become a wonderful consumer products company,” Sculley wrote. “This was a lunatic plan. . . . Apple…

— Walter Isaacson

“If you went back to the year 2000 and you looked at Apple, most people knew one thing about Apple products: They didn’t want…

— Adam Lashinsky

Apple Computer would not have reached its current peak of success if it had feared to roll the dice and launch products that didn't…

— Naveen Jain

Apple is not thinking different anymore, they are getting worse by the day. They've become bottom-dollar and you can see that transition easily.

— Justin Vernon

“Apple also stopped depending on market research and surveys. “If I’d have asked my customers what they wanted,” Jobs quoted Henry Ford, “they would…

— Yukari Iwatani Kane

The reason Apple is really good, I think, and the reason their stores succeeded, is not just 'cause we know the big idea, but…

— Ron Johnson

Apple Computer would not have reached its current peak of success if it had feared to roll the dice and launch products that didn't…

— Naveen Jain

The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an…

— Jonathan Ive

Apple stood for something and had a reason for being that wasn't just about making money.

— Jonathan Ive

We've had one of these before, when the dot-com bubble burst. What I told our company was that we were just going to invest…

— Steve Jobs

It might take some here and there, but Apple's market share in the global computer business has really shrunk pretty far, and where they've…

— Kevin Rollins