Application Quote by Scott Adams
“There is no idea so bad that it cannot be made to look brilliant with the proper application of fonts and color.”
About This Quote
Source Book: Dilbert Future, 1997
Design and typography can mask poor ideas, making them appear impressive.
In simple terms: Bad ideas look good with flashy design.
Key Takeaway
Use design wisely.
Themes
design
communication
perception
Mood
critical
analytical
Type
visual
critical
When to use this quote
- marketing materials
- presentations
- advertising
- product packaging
Key Concepts
visual rhetoric
branding
Questions to Reflect On
- When does style outweigh substance?
- How can you spot superficial polish?
A Different Perspective
Design cannot replace substance.
