Fitness Quote by Neil Macdonald
“The prime directive of media training is that the question never matters. That an honest response is for amateurs. Media trainers advise memorizing a set of non-responses and repeating them no matter what question is asked.”
About This Quote
Source Speech: Media Training Seminar, 2010
Media training teaches to deflect questions with rehearsed non‑answers, suggesting truth is secondary to control.
In simple terms: Media training prioritizes control over honesty.
Key Takeaway
Question the motives behind rehearsed answers.
Themes
media
control
truth
Mood
critical
skeptical
Type
analytical
cautionary
When to use this quote
- press conferences
- political interviews
- crisis management
Key Concepts
public relations
manipulation
communication
Questions to Reflect On
- Why do you think honesty is dismissed?
- How can audiences see through rehearsed replies?
A Different Perspective
Such tactics can erode public trust.
