Business Quote by Marilyn Suttle
““Your customers are responsible for your company’s reason for existing.””
About This Quote
Source Book: Business Essentials, 2018
Customers give a company its purpose; they are the reason for existence.
In simple terms: Customers define purpose.
Key Takeaway
Focus on customer value.
Themes
business
purpose
customer centricity
Mood
analytical
pragmatic
Type
advice
business
When to use this quote
- product design
- marketing
- service improvement
Key Concepts
Strategic management
value creation
Questions to Reflect On
- How can you balance customer needs with innovation?
- What defines your core mission?
A Different Perspective
Over‑reliance on customers may ignore vision.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)