Customer Quote by Ken Wax
““Selling technology solutions is the most challenging sales work imaginable. It involves products and services that are complex and often intangible. It’s always changing. It’s always tempting for customers to wait and do nothing.””
About This Quote
Source Sales Training Manual: Modern Solutions, 2018
Selling complex, ever‑changing tech products is hard because customers often hesitate to act amid uncertainty.
In simple terms: Tech sales are tough due to complexity and indecision.
Key Takeaway
Educate and build trust to reduce hesitation.
Themes
sales
technology
decision‑making
Mood
strategic
informative
Type
educational
persuasive
When to use this quote
- product demos
- consultative meetings
- training workshops
Key Concepts
complexity
intangible value
customer psychology
Questions to Reflect On
- What strategies overcome customer inertia?
- How can value be demonstrated for intangible products?
A Different Perspective
Customers may still delay despite information.
