Barbed wire Quote by Jonathan Ive
“There was a 'Wired' cover that had a big Apple logo with a crown of barbed wire as thorns, and underneath it just said, 'Pray.' I remember this because of how upsetting it was. Basically saying either it's going to just go out of business or be bought.”
About This Quote
Source Magazine Cover: Wired, issue with Apple logo and crown of barbed wire, date unknown
The image suggests that Apple faces a looming threat, implying possible failure or acquisition, evoking strong emotional reaction
In simple terms: Apple may fail or be bought
Key Takeaway
Consider the fragility of corporate dominance
Themes
branding
corporate risk
media symbolism
Mood
anxious
critical
Type
commentary
analytical
When to use this quote
- business strategy meetings
- investment analysis
- brand management
- media critique
- risk assessment
Key Concepts
iconography
public perception
market volatility
Questions to Reflect On
- What factors truly determine a company's longevity?
- How does media framing influence public perception?
A Different Perspective
The visual metaphor may oversimplify complex market forces
