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Business Quote by Jan Carlzon

“If you're not serving the customer, your job is to be serving someone who is.” quote by Jan Carlzon
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“If you're not serving the customer, your job is to be serving someone who is.”

Jan Carlzon

About This Quote

Prioritizing the customer's needs is essential; if you aren't directly serving them, you support those who do.

In simple terms: Focus on serving the customer, directly or indirectly.

Key Takeaway

Customer-centric support is vital.

Themes

customer focus service hierarchy teamwork business strategy leadership

Mood

motivated responsible proactive

Type

advice business insight leadership

When to use this quote

  • retail management
  • call center operations
  • product development
  • logistics coordination

Key Concepts

customer service organizational structure value chain

Practical Applications

  • designing support workflows
  • training staff on indirect service roles

Questions to Reflect On

  • How does indirect service impact customer satisfaction?
  • What structures ensure support staff align with customer needs?
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