Communicate Quote by Jan Carlzon
“I learned that, before you reach an objective, you must be ready with a new one, and you must start to communicate it to the organization. But it is not the goal itself that is important.”
About This Quote
Source Book: Moments of Truth, Jan Carlzon, 1985
Success hinges on setting fresh goals and communicating them, not just achieving a single target.
In simple terms: New goals and clear communication matter more than the original aim.
Key Takeaway
Keep setting and sharing new objectives.
Themes
leadership
strategy
communication
Mood
motivational
strategic
Type
leadership
business
When to use this quote
- product launch
- team alignment
- career planning
- change management
Key Concepts
goal setting
organizational dynamics
Questions to Reflect On
- How do you balance new objectives with existing commitments?
- What communication methods ensure alignment?
A Different Perspective
Focusing on new goals can dilute resources from the original objective.
