Business Quote by Ian McLeod

There is one other business where the customer is always wrong and that's the media.

— Rush Limbaugh

When you sell a product or service, you're making a promise to your audience. If you don't understand your audience, you'll never be able…

— Daymond John

Consumers don't think how they feel. They don't say what they think and they don't do what they say.

— David Ogilvy

In sales, it's not what you say; it's how they perceive what you say.

— Jeffrey Gitomer

It isn't the consumers' job to know what they want.

— Steve Jobs

It's not the consumers' job to figure out what they want

— Steve Jobs

“When you promise but don’t deliver, you start competing against yourself, against the image that you have built of your brand for your customers.”

— Pooja Agnihotri

People don't want to be 'marketed to'; they want to be “communicated with.

— Flint McGlaughlin

What people in business think they know about the customer and market is likely to be more wrong than right...the customer rarely buys what…

— Peter Drucker

You can say the right thing about a product and nobody will listen. You’ve got to say it in such a way that people…

— William Bernbach

Put your consumers in focus, and listen to what they're actually saying, not what they tell you.

— Daniel Ek

“Sellers are forced to compete more seriously on price, quality, and customer service, rather than being able to stay in business simply because they…

— Tom Wainwright