Buying Quote by Ian McLeod
“If you really want to make a difference for the customer, so what you have got to do is to make sure the products that you're bringing down in price are ones that they are buying every day.”
About This Quote
Source Business: Corporate strategy briefing, 2018
Advice to focus price cuts on high‑frequency, essential products to benefit customers.
In simple terms: Cut prices on items people buy daily for maximum impact.
Key Takeaway
Align discounts with core consumer habits.
Themes
pricing strategy
customer focus
product selection
market segmentation
value proposition
Mood
analytical
pragmatic
strategic
Type
business
economic
When to use this quote
- retail pricing
- grocery merchandising
- subscription services
- e‑commerce
- budget planning
Key Concepts
Elasticity
consumer behavior
cost leadership
Questions to Reflect On
- Which everyday products drive most of your sales?
- How do price changes affect customer loyalty?
A Different Perspective
Over‑discounting may erode brand perception or profit margins.
