Air Quote by Herb Kelleher

The spirit of Southwest Airlines is exuberant, it's caring, it's dedicated, it's diligent, it's fun, it's rewarding, it's a joy.

— Herb Kelleher

Southwest Airlines is successful because the company understands it's a customer service company. It also happens to be an airline.

— Harvey Mackay

There are many people talking about access to space and, 'How can we make that cheaper? How can we turn that into a Southwest…

— Buzz Aldrin

When I started working on Southwest Airlines, I kid you not, only people flying on business and very wealthy people ever flew.

— Herb Kelleher

There has always been a certain romanticism associated with the airline business. We must avoid its perpetuation at Eastern at all costs.

— Frank Borman

“Southwest—unlike most other airlines, which fly multiple aircraft models—flies only Boeing 737s. As a result, every Southwest pilot, flight attendant, and ground-crew member can…

— Jason Fried

Airlines are very competitive.

— Lucio Tan

A lot of airlines have come and gone.

— David Neeleman

At Southwest, they're on a mission to democratize air travel. When they first started, the only people who could fly were relatively wealthy businesspeople,…

— Ken Blanchard

First, we have to lower our costs to levels that are more competitive. This will prevent the lower-cost airlines from pushing us out of…

— Gerard Arpey

My experience bears out an adage about airlines: People almost always opt for convenience and price, even while complaining loudly about crowded planes and…

— James B. Stewart

Take care of your customers, and you will have a successful business. Don't, and you won't. The airlines need to figure this out -…

— Jeffrey Pfeffer