Keep costs low and spirits high, and the people of Southwest Airlines will keep LUV in the air. — Herb Kelleher Copy Share Image
I guess the worst moment I ever had in business was the fear that Southwest Airlines wouldn't get off the ground. — Herb Kelleher Copy Share Image
When I started working on Southwest Airlines, I kid you not, only people flying on business and very wealthy people ever flew. — Herb Kelleher Copy Share Image
I've been asked a number of times what was my proudest accomplishment when I was still very active in the day-to-day affairs… — Herb Kelleher Copy Share Image
Everybody in Texas would tell me that they thought I was nuts trying to start Southwest Airlines. There probably weren't 10 people… — Herb Kelleher Copy Share Image
The spirit of Southwest Airlines is exuberant, it's caring, it's dedicated, it's diligent, it's fun, it's rewarding, it's a joy. — Herb Kelleher Copy Share Image
If the Wright brother were alive today Wilbur would have to fire Orville to reduce costs. — Herb Kelleher Copy Share Image
You have to treat your employees like your customers. When you treat them right they will treat your outside customers right. — Herb Kelleher Copy Share Image
Power should be reserved for weightlifting and boats, and leadership really involves responsibility. — Herb Kelleher Copy Share Image
As far as value is concerned, the principal reason that I moved to Texas from New Jersey many, many years ago was because I… — Herb Kelleher Copy Share Image
Sometimes you need a little courage too just to buck popular opinion. — Herb Kelleher Copy Share Image
I want to see Texas remain an entrepreneurial powerhouse in the United States. — Herb Kelleher Copy Share Image
You can't have a mid-life crisis in the airline industry because every day is a crisis. — Herb Kelleher Copy Share Image
Keep costs low and spirits high, and the people of Southwest Airlines will keep LUV in the air. — Herb Kelleher Copy Share Image
The people of Southwest have always been my pride, my joy and my love. Their indomitable dedication and esprit de corps have taken Southwest… — Herb Kelleher Copy Share Image
A motivated employee treats the customer well. The customer is happy, so they keep coming back. It's not one of the enduring green mysteries… — Herb Kelleher Copy Share Image
