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Airlines Quote by Herb Kelleher

“When I started working on Southwest Airlines, I kid you not, only people flying on business and very wealthy people ever flew.” quote by Herb Kelleher
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“When I started working on Southwest Airlines, I kid you not, only people flying on business and very wealthy people ever flew.”

Herb Kelleher

About This Quote

Source Speech: Southwest Airlines founding story, 1970s conference

Early Southwest flights were limited to wealthy business travelers

In simple terms: Southwest started as an elite service

Key Takeaway

Recognize how markets evolve over time

Themes

innovation market evolution democratization

Mood

optimistic strategic

Type

historical business

When to use this quote

  • airline industry
  • pricing strategy
  • customer outreach

Key Concepts

low-cost model customer focus

Questions to Reflect On

  • What factors drive democratization of travel?
  • How can companies maintain low costs while expanding?
A Different Perspective

Growth required challenging existing market assumptions

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