Airlines Quote by Herb Kelleher
“When I started working on Southwest Airlines, I kid you not, only people flying on business and very wealthy people ever flew.”
About This Quote
Source Speech: Southwest Airlines founding story, 1970s conference
Early Southwest flights were limited to wealthy business travelers
In simple terms: Southwest started as an elite service
Recognize how markets evolve over time
Themes
Mood
Type
When to use this quote
- airline industry
- pricing strategy
- customer outreach
Key Concepts
Questions to Reflect On
- What factors drive democratization of travel?
- How can companies maintain low costs while expanding?
Growth required challenging existing market assumptions