Customer Quote by Greg Thain
““Price-matching tactics can also curb the price-cutting zeal of the competition and restore order and profits. In one example, Big Star, a large supermarket in the United States, were suffering from price attacks by another supermarket, Food Lion. Big Star announced that they would ‘match to the cent and for all time’ Food Lion’s prices on a named set of competitive lines, listed in their Price Finder magazine. The””
About This Quote
Source Business Case: Big Star price‑matching strategy, United States, 1990s
Matching competitors’ prices can deter aggressive discounting, stabilizing market prices and protecting margins.
In simple terms: Price matching can stop rivals from cutting prices too low.
Key Takeaway
Use price matching to protect profit margins.
Themes
competition
pricing strategy
market stability
Mood
strategic
pragmatic
Type
business
marketing
strategic
When to use this quote
- retail pricing
- brand positioning
- profit management
- market entry strategies
Key Concepts
price elasticity
competitive deterrence
consumer perception
Questions to Reflect On
- Can price matching be sustainable long‑term?
- How does it affect brand perception?
A Different Perspective
If competitors lower prices further, matching may erode margins.
