Blue water Quote by W. Chan Kim
““Instead of drilling down and finding ways to creatively meet the target cost as Ford did, if companies give in to the tempting route of either bumping up the strategic price or cutting back on utility, they are not on the path to lucrative blue waters.””
About This Quote
Source Book: Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne, 2005
Companies that raise prices or cut value to meet cost targets miss opportunities for creating new market space and higher profit.
In simple terms: Avoid price hikes or cuts; seek innovative value creation.
Key Takeaway
Focus on creating new demand, not just cost cuts.
Themes
strategy
innovation
market creation
Mood
strategic
optimistic
Type
business
strategic
When to use this quote
- product development
- pricing strategy
- market entry
- business model redesign
Key Concepts
value innovation
blue ocean thinking
Questions to Reflect On
- How can you redesign value without raising price?
- What new customer needs can you fulfill?
A Different Perspective
Higher profit may still require cost discipline and execution excellence.
