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Goals Quote by W. Chan Kim

“Beyond streamlining operations and introducing cost innovations, a second lever companies can pull to meet their target cost is partnering. In bringing a new product or service to market, many companies mistakenly try to carry out all the production and distribution activities themselves…” quote by W. Chan Kim
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““Beyond streamlining operations and introducing cost innovations, a second lever companies can pull to meet their target cost is partnering. In bringing a new product or service to market, many companies mistakenly try to carry out all the production and distribution activities themselves. Sometimes that’s because they see the product or service as a platform for developing new capabilities. Other times it is simply a matter of not considering other outside options. Partnering, however, provides a way for companies to secure needed capabilities fast and effectively while dropping their cost structure. It allows a company to leverage other companies’ expertise and economies of scale. Partnering includes closing gaps in capabilities through making small acquisitions when doing so is faster and cheaper, providing access to needed expertise that has already been mastered. A””

W. Chan Kim

About This Quote

Source Article: Business Strategy, likely from a Harvard Business Review piece

Partnering allows firms to acquire capabilities quickly and cost‑effectively, avoiding the need to develop everything internally.

In simple terms: Companies can grow faster by teaming with others.

Key Takeaway

Leverage partnerships for speed and savings.

Themes

strategy collaboration efficiency growth innovation

Mood

pragmatic analytical

Type

strategic inspirational

When to use this quote

  • product launch
  • market entry
  • cost reduction
  • capability building

Key Concepts

value chain strategic alliances outsourcing

Questions to Reflect On

  • What capabilities could you outsource?
  • How to you assess partner reliability?
A Different Perspective

Reliance on partners can create dependency and loss of control.

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