Goals Quote by W. Chan Kim
““Beyond streamlining operations and introducing cost innovations, a second lever companies can pull to meet their target cost is partnering. In bringing a new product or service to market, many companies mistakenly try to carry out all the production and distribution activities themselves. Sometimes that’s because they see the product or service as a platform for developing new capabilities. Other times it is simply a matter of not considering other outside options. Partnering, however, provides a way for companies to secure needed capabilities fast and effectively while dropping their cost structure. It allows a company to leverage other companies’ expertise and economies of scale. Partnering includes closing gaps in capabilities through making small acquisitions when doing so is faster and cheaper, providing access to needed expertise that has already been mastered. A””
About This Quote
Source Article: Business Strategy, likely from a Harvard Business Review piece
Partnering allows firms to acquire capabilities quickly and cost‑effectively, avoiding the need to develop everything internally.
In simple terms: Companies can grow faster by teaming with others.
Leverage partnerships for speed and savings.
Themes
Mood
Type
When to use this quote
- product launch
- market entry
- cost reduction
- capability building
Key Concepts
Questions to Reflect On
- What capabilities could you outsource?
- How to you assess partner reliability?
Reliance on partners can create dependency and loss of control.