Customer Quote by Greg Thain

“the inventors and company executives don’t generally partake in their own creations. Thus the heavy reliance on focus groups with the targeted consumer.”

— Michael Moss

Products should speak for themselves, and marketing should support that.

— Dave Morin

“Price plays a larger role in the positioning of stores than it does in the positioning of brands. Price rarely provides a differential advantage…

— Greg Thain

“PRIVATE LABEL IS booming. In Europe and the United States during the period 2000–2010, private label was responsible for the majority of the growth…

— Greg Thain

“Because retail brands are barely differentiated, they are relatively fragile when compared to the largest manufacturer brands, despite having, in general, much higher awareness…

— Greg Thain

“As retailers have become competitors of manufacturers in many product categories, they reserve more shelfspace for their private label brands and dominate advertising spending…

— Greg Thain

“If the manufacturer can convince the retailer that delisting will hurt consumer satisfaction and possibly lead to store switching, then that will be second…

— Greg Thain

“Marketing aims/image: A retailer that has positioning aims (e.g. trying to improve its image with respect to healthy food or trying to upstage wholesaler…

— Greg Thain

Someone else who liked what I did might turn around and say, "She's reworking and rethinking everything. She could just be making blankets now,…

— Tracey Emin

“In the innovation age customer experience is key. Your impression defines their expression”

— Fela Durotoye

The worst advice? 'Don't listen to the critics.' I think that you really ought to listen to the critics, because sometimes they're telling you…

— Stephen King

With every product, the delta between the brand and the reality determines its power over the minds of consumers, and with Trump, that delta…

— Rick Wilson