Quote by Greg Thain

“What they didn’t own was the mindspace and shelfspace Cadbury had painstakingly built up over 180 years, especially in emerging markets like India. Cadbury…

— Greg Thain

“For years, much of Kraft’s motivation in getting people to eat more of its convenience foods had come from the bosses at Philip Morris.”

— Michael Moss

Is the CEO of Kraft known as The Big Cheese?

— Baker Buddy

“shelfspace was also a powerful generator of mindspace. Seeing a product regularly increased its presence in consumers’ minds, and improved its image by suggesting…

— Greg Thain

“As retailers have become competitors of manufacturers in many product categories, they reserve more shelfspace for their private label brands and dominate advertising spending…

— Greg Thain

With Starbury, we are trying to do something for the community and make a product that everyone can afford.

— Stephon Marbury

“The great artists of finance like Morgan and Rockefeller weren't deflected. They wanted and got money, just simple money. What they did with it…

— John Steinbeck

“No one goes around suggesting that everyone should become their own autonomous cheesemakers and cheering the death of the cheese industry. Why? Because that…

— Patrick Nielsen Hayden

“Brand building funds itself.”

— Harjeet Khanduja

“Believe it or not, countless generations of children finished their supper before the advent of Kraft Mac & Cheese and ice-cream sandwiches.”

— John Durant

“something that could be mass-marketed to consumers. The Cube ended up not serving”

— Walter Isaacson

“The Louis Vuitton went into its dust covering and onto the shelf. A fifteen-hundred-dollar bag sitting in a nine-hundred-dollar-a-month studio apartment—how much sense did…

— Carrie Lomax