Marketing Quote by Gary Klein

“Of course the merchandise appears to be cheaper. Because where there are so many things close together, they can hardly help not thinking of…

— Joseph Roth

“Consumers are not loyal to cheap commodities. They crave the unique, the remarkable, and the human.”

— Seth Godin

“One of the things that I think is true of very successful retailers is that their joy is in creating, not maintaining.”

— James Dion

“It was the dread that comes about when you are allowed to have something that seems costly and yet you're not asked for payment.”

— Helen Oyeyemi

“In a sense, each one of us was facing forces that were far bigger than us, forces that we barely understood. My own business…

— Nallasivan V

“Good retailers are obsessed about what they (and their suppliers) want to sell to shoppers. Great retailers are obsessed about what shoppers want to…

— Herb Sorensen

“Because everyone wanted something, and when someone coveted a thing enough, rarely did they question the price.”

— Joelle Charbonneau

“We cannot buy what we need for an ideal life in stores, so we have become habitual shoppers who come up short again and…

— Dave Bruno

“They let my buy their shipyard for less than the price I was willing to pay.”

— E.L. James

“as customers form routines around a product, they come to depend upon it and become less price-sensitive.”

— Nir Eyal

“In my travels I had encountered all kinds of people whose dignity seemed to have a price -- widely variable -- and I thought…

— Piper Kerman

“Hence the price wars of the 1980s, which reduced retailers’ margins to the bone. Hustle”

— Greg Thain