Action Quote by Eric Ries
“I would say, as an entrepreneur everything you do - every action you take in product development, in marketing, every conversation you have, everything you do - is an experiment. If you can conceptualize your work not as building features, not as launching campaigns, but as running experiments, you can get radically more done with less effort.”
About This Quote
Source Book: *The Lean Startup* by Eric Ries, 2011
Treat every business activity as a hypothesis test to learn quickly and allocate resources efficiently.
In simple terms: Work as experiments.
Experiment constantly.
Themes
Mood
Type
When to use this quote
- product development
- marketing campaigns
- team meetings
Key Concepts
Questions to Reflect On
- Which tasks could you reframe as experiments?
- How do you measure success in a test?
Experiments may not capture complex market dynamics.