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Action Quote by Eric Ries

“I would say, as an entrepreneur everything you do - every action you take in product development, in marketing, every conversation you have, everything you do - is an experiment. If you can conceptualize your work not as building features, not as launching campaigns, but as running experiments…” quote by Eric Ries
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“I would say, as an entrepreneur everything you do - every action you take in product development, in marketing, every conversation you have, everything you do - is an experiment. If you can conceptualize your work not as building features, not as launching campaigns, but as running experiments, you can get radically more done with less effort.”

Eric Ries

About This Quote

Source Book: *The Lean Startup* by Eric Ries, 2011

Treat every business activity as a hypothesis test to learn quickly and allocate resources efficiently.

In simple terms: Work as experiments.

Key Takeaway

Experiment constantly.

Themes

entrepreneurship learning efficiency

Mood

analytical motivational

Type

practical inspirational

When to use this quote

  • product development
  • marketing campaigns
  • team meetings

Key Concepts

lean methodology innovation

Questions to Reflect On

  • Which tasks could you reframe as experiments?
  • How do you measure success in a test?
A Different Perspective

Experiments may not capture complex market dynamics.

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