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Brilliant Quote by Eric Ries

“Building the right product requires systematically and relentlessly testing that vision to discover which elements of it are brilliant, and which are crazy.” quote by Eric Ries
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“Building the right product requires systematically and relentlessly testing that vision to discover which elements of it are brilliant, and which are crazy.”

Eric Ries

About This Quote

Source Book: The Lean Startup, 2011

Successful products come from continuous testing of ideas to separate brilliance from folly.

In simple terms: Test ideas to find what works.

Key Takeaway

Iterate quickly, discard bad ideas.

Themes

innovation product development lean methodology entrepreneurship

Mood

practical motivational

Type

strategic inspirational

When to use this quote

  • startup launches
  • product design
  • market research

Key Concepts

Validated learning experimentation

Questions to Reflect On

  • What metrics best reveal a product’s potential?
  • When should you stop testing?
A Different Perspective

Testing can be costly and time‑consuming.

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