Marketing Quote by Dave Kerpen
““People like to share with and feel connected to each other, brands, organizations, and even governments they like and trust””
About This Quote
Source Book: “The Art of Social Media” (2014)
People connect and share with trusted brands, feeling a sense of belonging and community.
In simple terms: Trust fosters sharing and connection.
Key Takeaway
Build trust to encourage engagement.
Themes
trust
community
brand loyalty
Mood
strategic
empathetic
Type
marketing
social
When to use this quote
- marketing campaigns
- non‑profit outreach
- government communication
Key Concepts
social capital
network effects
Questions to Reflect On
- How can you earn trust quickly?
- What risks arise from over‑sharing?
A Different Perspective
Trust takes time to build and can be fragile.
