Likeable Quote by Dave Kerpen
“Listen carefully, be transparent, be responsive, be authentic, tell great stories-the qualities that would make you the hotshot at a party-and they'll make your organization a likeable one on social networks.”
About This Quote
Source Book: The Art of Social Media, 2014
Effective communication combines transparency, responsiveness, authenticity, and storytelling to make an organization likable online.
In simple terms: Clear, honest, and story‑driven communication builds a likable brand.
Key Takeaway
Communicate openly and tell compelling stories.
Themes
communication
authenticity
storytelling
leadership
Mood
inspirational
practical
Type
advice
motivational
When to use this quote
- team meetings
- public relations
- customer service
Key Concepts
brand building
social media strategy
Questions to Reflect On
- What stories best illustrate your brand values?
- How do you balance transparency with confidentiality?
A Different Perspective
Overemphasis on storytelling can mask substance.
