Money Quote by Brad Stone

“We don't make money when we sell things. We make money when we help customers make purchase decisions.”

— Brad Stone

“I read the letter once, put it aside, and read it again; I pick up a file but am really only reading your letter;…

— Franz Kafka

And there I saw in the night the vision of a man…coming as it were from Ireland, with countless letters. And he gave me…

— Saint Patrick

I've never gotten a letter where I thought I knew the person. But I have heard from people who think they know the letter…

— Emily Yoffe

As we were driving, we saw a sign that said, "Watch for Rocks." Martha said it should read "Watch for Pretty Rocks." I told…

— Jack Handey

I want you to say to me right from the start, "We are here to serve customers. We're not here for me to make…

— Jamie Dimon

Often people say they can't base their strategies on customers because customers make unreasonable requests and because customers vary too much. Such opinions reveal…

— Barbara Bund

Focus on your customers and make that restaurant synonymous to where you are in terms of area.

— Gordon Ramsay

“None of that data, however, actually tells you why customers make the choices that they do.”

— Clayton M. Christensen

I listen to [customers] and we make adjustments because we pretty much average a collection every six weeks. We're constantly taking everything in and…

— Eva Mendes

I look at technology as a way for us to engage with and help our customers. If we don't do it, someone else is…

— Bruce Broussard

“Imagine you were able to help customers justify the ROI for your product. That would be pretty powerful, wouldn’t it? Yep.”

— Steven Gary Blank