Help Quote by Bruce Broussard
“I look at technology as a way for us to engage with and help our customers. If we don't do it, someone else is going to.”
About This Quote
Source Speech: Corporate Technology Strategy, Bruce Broussard, 2022
Technology must be used to engage and help customers, or competitors will.
In simple terms: Use tech to serve customers or lose them to rivals.
Invest in customer‑centric tech.
Themes
Mood
Type
When to use this quote
- product launch
- customer support
- market analysis
Key Concepts
Questions to Reflect On
- What tech best serves our customers?
- How to balance innovation with cost?
Tech adoption can be costly and disruptive.