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“Big companies have trouble with innovation. Innovation is about bad ideas, or ideas that look like bad ideas. That's the fundamental thing.” quote by Ben Horowitz
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“Big companies have trouble with innovation. Innovation is about bad ideas, or ideas that look like bad ideas. That's the fundamental thing.”

Ben Horowitz

About This Quote

Source Book: The Hard Thing About Hard Things by Ben Horowitz, 2014

Innovation thrives on ideas that seem poor or risky; embracing them is essential for breakthrough progress.

In simple terms: Bad ideas can lead to great breakthroughs.

Key Takeaway

Embrace risky ideas.

Themes

innovation risk creativity

Mood

optimistic challenging

Type

advice inspirational

When to use this quote

  • product development
  • startup culture
  • R&D teams
  • brainstorming sessions

Key Concepts

disruption entrepreneurship failure tolerance

Questions to Reflect On

  • How do you identify which risky ideas to test?
  • What safeguards help manage failure?
A Different Perspective

Not all bad ideas are worth pursuing; discernment needed.

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