Cases Quote by Dave Morin
“Innovation often starts with the ordinary. They simply took what was "normal", and added a twist. They added an innovation. The innovation solved a key problem of the "normal" use case that we all already understood.”
About This Quote
Source Interview: TechCrunch Disrupt, 2015
Innovation begins by reexamining everyday norms and adding a novel twist to solve familiar problems.
In simple terms: Innovation starts from the ordinary.
Key Takeaway
Look for twists in daily life.
Themes
creativity
problem solving
everyday
innovation
normalcy
twist
Mood
practical
encouraging
Type
business
motivational
When to use this quote
- product development
- process improvement
- team brainstorming
- market analysis
Key Concepts
design thinking
iteration
Questions to Reflect On
- What ordinary habit could you reinvent?
- How can you test a twist quickly?
A Different Perspective
Not all twists lead to valuable solutions.
![“[As in the case of] alcohol prohibition, illegality has driven organized crime, sent countless people to jail, and killed many thousands. Repression does not work.” quote by Sam Branson](https://sms4smile.com/quotes/img-quotes/212/sam-branson-36458_alcohol_as-in-the-case-of-alcohol-prohibition-il_8703.jpg)
