Business Quote by Dinesh Paliwal
“Reverse innovation is an innovation that is first adopted in developing markets and flows uphill to mature markets. This concept directs forward-looking companies to look beyond industrialized nations to draw new ideas, products, and processes from emerging economies.”
About This Quote
Source Business article: “Reverse Innovation” in Harvard Business Review, 2010
Companies should look to emerging markets for fresh ideas that can later succeed in developed economies.
In simple terms: Innovation can flow from developing to developed markets.
Key Takeaway
Seek ideas abroad.
Themes
globalization
innovation
market dynamics
emerging economies
Mood
analytical
forward‑looking
Type
strategic
business
When to use this quote
- product development
- marketing strategy
- R&D
- policy making
Key Concepts
reverse innovation
cross‑cultural learning
strategic foresight
Questions to Reflect On
- What emerging market trends could inspire your industry?
- How will you adapt a foreign concept locally?
A Different Perspective
Adopting foreign ideas may face cultural resistance or regulatory hurdles.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)