Clothes Quote by Mike Jeffries
“A lot of people don't belong in our clothes, and they can't belong. Are we exclusionary? Absolutely. Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You don't alienate anybody, but you don't excite anybody, either.”
About This Quote
Source Speech: Business Strategy Presentation, 2015
Brands that try to appeal to everyone end up being bland, failing to inspire any particular group.
In simple terms: Trying to please all makes you unremarkable.
Key Takeaway
Focus on a clear identity.
Themes
marketing
identity
audience
Mood
critical
strategic
Type
advertising
branding
When to use this quote
- product design
- advertising campaigns
- brand positioning
Key Concepts
branding
targeting
authenticity
Questions to Reflect On
- Who is your ideal customer?
- How can you differentiate without alienating?
A Different Perspective
Niche appeal may limit market size.
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