All David Ogilvy Quotes
- You have only 30 seconds in a TV commercial. If you grab attention in the first frame with a visual surprise, you stand a better… Advertise
- If you tell lies about a product, you will be found out - either by the Government, which will prosecute you, or by the consumer,… Buying
- Encourage innovation. Change is our lifeblood, stagnation our death knell. Change
- The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives… Adjectives
- I never assign a product to a writer unless I know that he is personally interested in it. Every time I have written a bad… Assign
- Never use tricky or irrelevant headlines… People read too fast to figure out what you are trying to say. Fast
- Big ideas are usually simple ideas. Big
- Tell the truth, but make the truth fascinating. Fascinating
- I admire people with gentle manners who treat other people as human beings. Admire
- I prefer the discipline of knowledge to the anarchy of ignorance. Anarchy
- You can't save souls in an empty church. Church
- You cannot bore people into buying your product - you can only interest them in buying it. Bore
- Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be well informed, or… Advertising
- On the average, five times as many people read the headlines as read the body copy. Average
- You aren’t advertising to a standing army; you are advertising to a moving parade. Advertising
- What is a good advertisement? An advertisement which pleases you because of its style, or an advertisement which sells the most? They are seldom the… Advertisement
- Repeat your winners. If you are lucky enough to write a good advertisement, repeat it until it stops selling. Scores of good advertisements have been… Advertisement
- Most agencies run scared, most of the time. . . .Frightened people are powerless to produce good advertising. . . . If I were aclient,… Advertising
- Give people a taste of Old Crow, and tell them it's Old Crow. Then give them another taste of Old Crow, but tell them it's… Advertising
- The business community wants remarkable advertising, but turns a cold shoulder to the kind of people who can produce it. That is why most advertisements… Advertisements
- Never write more than two pages on any subject. Any
- Unless your campaign has a big idea, it will pass like a ship in the night. Big
- Set exorbitant standards, and give your people hell when they don't live up to them. There is nothing so demoralizing as a boss who tolerates… Boss
- You make the best products you can, and you grow as fast as you deserve to. Achievement
- Managing an advertising agency isn't all beer and skittles. After fourteen years of it, I have come to the conclusion that the top man has… Advertising