« All Them Quotes · David Ogilvy's Page
Them Quotes by David Ogilvy
- Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on.
- Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are…
- You cannot bore people into buying your product - you can only interest them in buying it.
- Most agencies run scared, most of the time. . . .Frightened people are powerless to produce good advertising. . . . If I were aclient,…
- Give people a taste of Old Crow, and tell them it's Old Crow. Then give them another taste of Old Crow, but tell them it's…
- Set exorbitant standards, and give your people hell when they don't live up to them. There is nothing so demoralizing as a boss who tolerates…
- Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them to…
- Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable,…
- Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if…
- Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.
- First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to…
- Advertising reflects the mores of society, but it does not influence them.
- It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea,…
- Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed…
- There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy…
- You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or…
- Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they…
- There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent…
- In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you create. Management cannot…
More Them Quotes
- Poets are the only people to whom love is not only a crucial, but an indispensable experience, which entitles them to mistake… — Hannah Arendt
- A high heart ought to bear calamities and not flee them, since in bearing them appears the grandeur of the mind and… — Pietro Aretino
- If you want to annoy your neighbors, tell the truth about them. — Pietro Aretino
- Flattery and deceit are the darlings of great men, and so with these men spread the butter on thick, if you want… — Pietro Aretino
- As we all know, many people remain buried under tons of rubble and debris, waiting to be rescued. When we think of… — Jean-Bertrand Aristide
- Those who educate children well are more to be honored than they who produce them; for these only gave them life, those… — Aristotle
- In a democracy the poor will have more power than the rich, because there are more of them, and the will of… — Aristotle
- Jealousy is both reasonable and belongs to reasonable men, while envy is base and belongs to the base, for the one makes… — Aristotle
- Both oligarch and tyrant mistrust the people, and therefore deprive them of their arms. — Aristotle
- Dignity does not consist in possessing honors, but in deserving them. — Aristotle
- Bring your desires down to your present means. Increase them only when your increased means permit. — Aristotle
- Stories surge up out of nowhere, and if they feel compelling, you follow them. You let them unfold inside you and see… — Paul Auster