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People Quotes by David Ogilvy
- Senior men have no monopoly on great ideas. Nor do creative people. Some of the best ideas come from account executives, researchers and others. Encourage…
- Where people aren't having any fun, they seldom produce good work.
- Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are…
- Training should not be confined to trainees. It should be a continuous process, and should include the entire professional staff of the agency. The more…
- Don't count the people that you reach, reach the people who count
- You have only 30 seconds in a TV commercial. If you grab attention in the first frame with a visual surprise, you stand a better…
- Never use tricky or irrelevant headlines… People read too fast to figure out what you are trying to say.
- I admire people with gentle manners who treat other people as human beings.
- You cannot bore people into buying your product - you can only interest them in buying it.
- On the average, five times as many people read the headlines as read the body copy.
- Most agencies run scared, most of the time. . . .Frightened people are powerless to produce good advertising. . . . If I were aclient,…
- Give people a taste of Old Crow, and tell them it's Old Crow. Then give them another taste of Old Crow, but tell them it's…
- The business community wants remarkable advertising, but turns a cold shoulder to the kind of people who can produce it. That is why most advertisements…
- Set exorbitant standards, and give your people hell when they don't live up to them. There is nothing so demoralizing as a boss who tolerates…
- I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see…
- If you always hire people who are bigger than you are, we shall become a company of giants
- People who think well, write well
- If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires…
- Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga.
- Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable,…
- Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if…
- Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
- I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should…
- On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent…
- You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or…
More Ways to Read People Quotes by David Ogilvy
More People Quotes
- The sad truth is that most evil is done by people who never make up their minds to be good or evil. — Hannah Arendt
- Poets are the only people to whom love is not only a crucial, but an indispensable experience, which entitles them to mistake… — Hannah Arendt
- Culture relates to objects and is a phenomenon of the world; entertainment relates to people and is a phenomenon of life. — Hannah Arendt
- Aside from a handful of guys boxing is missing the good trainers, that's why our sport is so in the air now… — Alexis Arguello
- I work with really hard-working people who are really good at what they do. — J. J. Abrams
- As far as we are concerned, we are ready to leave today, tomorrow, at any time, to join the people of Haiti,… — Jean-Bertrand Aristide
- When you care about human beings, you do your best to not repress and to not let people to repress and to… — Jean-Bertrand Aristide
- As we all know, many people remain buried under tons of rubble and debris, waiting to be rescued. When we think of… — Jean-Bertrand Aristide
- I know how the American people care for that democratic principle. They want to see their vote respected. As we in Haiti… — Jean-Bertrand Aristide
- Sometimes people who want to understand Haiti from a political perspective may be missing part of the picture. They also need to… — Jean-Bertrand Aristide
- Wise people, even though all laws were abolished, would still lead the same life. — Aristophanes
- Both oligarch and tyrant mistrust the people, and therefore deprive them of their arms. — Aristotle