"You have only 30 seconds in a TV……" — David Ogilvy

You have only 30 seconds in a TV commercial. If you grab… - David Ogilvy
"You have only 30 seconds in a TV commercial. If you grab attention in the first frame with a visual surprise, you stand a better chance of holding the viewer. People screen out a lot of commercials because they open with something dull. When you advertise fire-extinguishers, open with the fire."

David Ogilvy

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