"Kodak sells film, but they don't advertise film;……" — Theodore Levitt
"Kodak sells film, but they don't advertise film; they advertise memories."
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Theodore Levitt
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25 Quotes by Theodore Levitt
Theodore Levitt has 25 quotes on this site.
A few more worth reading:
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Just as energy is the basis of life itself, and ideas the source of innovation, so is innovation the vital…
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Ideas can be willed, and the imagination is their engine.
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Nothing drives progress like the imagination. The idea precedes the deed. The only exceptions are accidents and natural selection.
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The oil industry is a stunning example of how science, technology, and mass production can divert an entire group of…
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Organizations, by their very nature are designed to promote order and routine. They are inhospitable environments for innovation.
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Ideas are useless unless used. The proof of their value is in their implementation. Until then, they are in limbo.
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A consistently highly creative person is generally irresponsible.
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Ideas are useless unless used.
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Organizations exist to enable ordinary people to do extraordinary things.
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People don't want quarter-inch drills. They want quarter-inch holes.
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The true purpose of a business is to create and keep a customer, not to make you money.
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The purpose of a business is to get and keep a customer. Without customers, no amount of engineering wizardry, clever…
See all 25 quotes by Theodore Levitt »
More Advertise Quotes
This quote is filed under Advertise Quotes,
one of 94 quotes in that category. Here are a few more:
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In good times, people want to advertise; in bad times, they have to.
— Bruce Barton
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I don't think I've ever seen pie advertised. That's how you know it's good. They advertise ice cream and other…
— Adam Carolla
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I was asked to be in Vogue but I said no. I didn't want to advertise make-up. I didn't want…
— Francesca Annis
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Legalize it, and I will advertise it.
— Peter Tosh
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It is not necessary to advertise food to hungry people, fuel to cold people, or houses to the homeless.
— John Kenneth Galbraith
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In a nation that has developed to a high art advertising, the creator who refuses to advertise himself is immediately…
— Gore Vidal
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You need an R rating because without one, you can't advertise and the film won't get shown
— Tobe Hooper
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I would have loved to have met some former spies, but they don't readily advertise themselves unless they're not living…
— Jeremy Northam
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Americans are willing to go to enormous trouble and expense defending their principles with arms, very little trouble and expense…
— Elwyn Brooks White
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If you can afford to advertise, you don't need to.
— Norman Ralph Augustine
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You never have to advertise a fire. Everyone comes running when there's a fire. Likewise, if your church is on…
— Leonard Ravenhill
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In the ethical sense, propaganda bears the same relation to education as to business or politics. It may be abused.…
— Edward Bernays
See all 94 Advertise Quotes »
