"The true purpose of a business is to……" — Theodore Levitt
"The true purpose of a business is to create and keep a customer, not to make you money."
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Theodore Levitt
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25 Quotes by Theodore Levitt
Theodore Levitt has 25 quotes on this site.
A few more worth reading:
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Just as energy is the basis of life itself, and ideas the source of innovation, so is innovation the vital…
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Ideas can be willed, and the imagination is their engine.
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Nothing drives progress like the imagination. The idea precedes the deed. The only exceptions are accidents and natural selection.
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The oil industry is a stunning example of how science, technology, and mass production can divert an entire group of…
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Kodak sells film, but they don't advertise film; they advertise memories.
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Organizations, by their very nature are designed to promote order and routine. They are inhospitable environments for innovation.
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Ideas are useless unless used. The proof of their value is in their implementation. Until then, they are in limbo.
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A consistently highly creative person is generally irresponsible.
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Ideas are useless unless used.
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Organizations exist to enable ordinary people to do extraordinary things.
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People don't want quarter-inch drills. They want quarter-inch holes.
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The purpose of a business is to get and keep a customer. Without customers, no amount of engineering wizardry, clever…
See all 25 quotes by Theodore Levitt »
More Business Quotes
This quote is filed under Business Quotes,
one of 11,319 quotes in that category. Here are a few more:
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We are what we repeatedly do. Excellence, then, is not an act, but a habit.
— Aristotle
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Quality is not an act, it is a habit.
— Aristotle
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All paid jobs absorb and degrade the mind.
— Aristotle
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It is clearly better that property should be private, but the use of it common; and the special business of…
— Aristotle
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I don't want to do business with those who don't make a profit, because they can't give the best service.
— Richard Bach
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Second, we have to make the most of the strengths we have, the amenities that many of our competitors cannot…
— Gerard Arpey
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I don't want to lie. I dislike dishonesty. And I work in Hollywood, a town and a business that relies…
— David Arquette
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I may be president of the United States, but my private life is nobody's damned business.
— Chester A. Arthur
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Don't limit yourself. Many people limit themselves to what they think they can do. You can go as far as…
— Mary Kay Ash
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Everyone has an invisible sign hanging from their neck saying, 'Make me feel important.' Never forget this message when working…
— Mary Kay Ash
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Pretend that every single person you meet has a sign around his or her neck that says, 'Make me feel…
— Mary Kay Ash
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People are definitely a company's greatest asset. It doesn't make any difference whether the product is cars or cosmetics. A…
— Mary Kay Ash
See all 11,319 Business Quotes »