« All Advertisements Quotes · David Ogilvy's Page
Advertisements Quotes by David Ogilvy
- I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want…
- It has been found that the less an advertisement looks like an advertisement and the more it looks like an editorial, the more readers stop,…
- What is a good advertisement? An advertisement which pleases you because of its style, or an advertisement which sells the most? They are seldom the…
- Repeat your winners. If you are lucky enough to write a good advertisement, repeat it until it stops selling. Scores of good advertisements have been…
- The business community wants remarkable advertising, but turns a cold shoulder to the kind of people who can produce it. That is why most advertisements…
- Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them to…
- Every advertisement is part of the long term investment in the personality of the brand.
- Claude Hopkins.. maintained that nobody with a college education could write an advertisement addressed to the mass millions. That's absolute poppycock.
- A good advertisement is one which sells the product without drawing attention to itself.
- Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot…
- Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.
- Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
- Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed…
- I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living…
- It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially - like inviting a man…
- Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.
- There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent…
More Advertisements Quotes
- Politeness and civility are the best capital ever invested in business. Large stores, gilt signs, flaming advertisements, will all prove unavailing if… — P T Barnum
- The advertisements in a newspaper are more full knowledge in respect to what is going on in a state or community than… — Henry Ward Beecher
- We read advertisements... to discover and enlarge our desires. We are always ready - even eager - to discover, from the announcement… — Daniel J. Boorstin
- I'm not a very good advertisement for the American school system. — David Brinkley
- I see no reason why the artistic world can't absolutely merge with Madison Avenue. Pop art is a move in that direction.… — William S. Burroughs
- Today, our attention is less than the television advertisement. We're looking at six or seven problems constantly. We're living in the disturbed… — Marina Abramovic
- Advertisements contain the only truths to be relied on in a newspaper. — Mark Twain
- Goresthorpe Grange is a feudal mansion - or so it was termed in the advertisement which originally brought it under my notice.… — Arthur Conan Doyle
- I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes... — Phil Dusenberry
- Giving feels good, but it's also good for the bottom line. Charity is a viable growth strategy for a lot of companies.… — Blake Mycoskie
- There are no more ideologies in the authentic sense of false consciousness, only advertisements for the world through its duplication and the… — Theodor Adorno
- Advertisements are now so numerous that they are very negligently perused, and it is therefore become necessary to gain attention by magnificence… — Samuel Johnson