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Advertising Quotes by David Ogilvy
- There is one catagory of advertising which is totally uncontrolled and flagrantly dishonest: the television commercials for candidates in Presidential elections.
- I never tell one client that I cannot attend his sales convention because I have a previous engagement with another client; successful polygamy depends upon…
- To advertisers: "Do not compete with your agency in the creative area. Why keep a dog and bark yourself?"
- Consumers don't think how they feel. They don't say what they think and they don't do what they say.
- Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.
- Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on.
- I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want…
- There isn’t any significant difference between the various brands of whiskey, or cigarettes or beer. They are all about the same. And so are the…
- If you can’t advertise yourself, what hope do you have of advertising anything else?
- Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be well informed, or…
- You aren’t advertising to a standing army; you are advertising to a moving parade.
- Most agencies run scared, most of the time. . . .Frightened people are powerless to produce good advertising. . . . If I were aclient,…
- Give people a taste of Old Crow, and tell them it's Old Crow. Then give them another taste of Old Crow, but tell them it's…
- The business community wants remarkable advertising, but turns a cold shoulder to the kind of people who can produce it. That is why most advertisements…
- Managing an advertising agency isn't all beer and skittles. After fourteen years of it, I have come to the conclusion that the top man has…
- I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see…
- Nobody has ever built a brand by imitating somebody else's advertising.
- Ninety-nine percent of advertising doesn't sell much of anything.
- Our offices must always be headed by the kind of men who command respect. Not phonies, zeros or bastards.
- Few of the great creators have bland personalities. They are cantankerous egotists, the kind of men who are unwelcome in the modern corporation.
- Nowadays it is the fashion to pretend that no single individual is ever responsible for a successful advertising campaign. This emphasis on "teamwork" is bunkum…
- When you have nothing to say, sing it.
- Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them to…
- The psychiatrists say that everybody should have a hobby. The hobby I recommend is advertising
- Why should a manufacturer bet his money, perhaps the future of his company, on your instinct?
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More Advertising Quotes
- People who think they know everything are a great annoyance to those of us who do. — Isaac Asimov
- It takes more than capital to swing business. You've got to have the A. I. D. degree to get by - Advertising,… — Isaac Asimov
- Just advertising departments with legs and high heels. — Richard Avedon
- In Hollywood, an equitable divorce settlement means each party getting fifty percent of publicity. — Lauren Bacall
- I am so spoiled. I cannot watch a show where it gets interrupted for ads. I have to TiVo it and skip… — Alan Ball
- The effect of power and publicity on all men is the aggravation of self, a sort of tumor that ends by killing… — Henry Adams
- In good times, people want to advertise; in bad times, they have to. — Bruce Barton
- Governing today means giving acceptable signs of credibility. It is like advertising and it is the same effect that is achieved -… — Jean Baudrillard
- Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. — William Bernbach
- The most powerful element in advertising is the truth. — William Bernbach
- Today's smartest advertising style is tomorrow's corn. — William Bernbach
- Just because your ad looks good is no insurance that it will get looked at. How many people do you know who… — William Bernbach