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Advertising Quotes by Leo Burnett
- A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make…
- I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.
- The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.
- The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.
- Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.
- I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of…
- Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do…
- The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words…
- If you are writing about baloney, don't try and make it Cornish hen, because that's the worst kind of baloney there is. Just make it…
- I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to…
- Regardless of the moral issue, dishonesty in advertising has proved very unprofitable
- I believe that superior creative work always has been, is, and always will be the hub of the wheel in any successful agency
- Plan the sale when you plan the ad
- Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social responsibility.
- The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned…
- There is no such thing as a permanent advertising success.
- I have learned that you can’t have good advertising without a good client, that you can’t keep a good client without good advertising, and no…
- Rarely have I seen any really great advertising created without a certain amount of confusion, throw-aways, bent noses, irritation and downright cursedness.
- Good advertising is a happy wedding of words and pictures, not a contest between them.
- Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'
- The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures…
More Advertising Quotes
- People who think they know everything are a great annoyance to those of us who do. — Isaac Asimov
- It takes more than capital to swing business. You've got to have the A. I. D. degree to get by - Advertising,… — Isaac Asimov
- Just advertising departments with legs and high heels. — Richard Avedon
- In Hollywood, an equitable divorce settlement means each party getting fifty percent of publicity. — Lauren Bacall
- I am so spoiled. I cannot watch a show where it gets interrupted for ads. I have to TiVo it and skip… — Alan Ball
- The effect of power and publicity on all men is the aggravation of self, a sort of tumor that ends by killing… — Henry Adams
- In good times, people want to advertise; in bad times, they have to. — Bruce Barton
- Governing today means giving acceptable signs of credibility. It is like advertising and it is the same effect that is achieved -… — Jean Baudrillard
- Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. — William Bernbach
- The most powerful element in advertising is the truth. — William Bernbach
- Today's smartest advertising style is tomorrow's corn. — William Bernbach
- Just because your ad looks good is no insurance that it will get looked at. How many people do you know who… — William Bernbach