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Advertising Quotes by Claude C. Hopkins
- The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.
- Never be led in new paths by the blind
- The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination
- Scientific advertising has altered many old plans and conceptions. It has proved many long established methods to be folly
- In the old days, advertisers ventured on their own opinions. The few guess right, the many wrong. Those were the time of advertising disaster
- Almost any questions can be answered,cheaply, quickly and finally, by a test campaign. And that's he way to answer them - not by arguments around…
- We cannot go after thousands of men until we learn now to win one
- Don't, to gain general and useless attention, sacrifice the attention that you want
- Platitudes and generalities roll of the human understanding like water from a duck
- The weight of an argument may often be multiplied by making it specific
- If a claim is worth making, make it in the most specific way
- Impressive claims are made far more impressive by making them exact
- On most lines, making a sale without making a convert does not count for much. Sales made by conviction - by advertising - are likely…
- Advertising is much like war, minus the venom
- This is no lazy mans field
- Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns
- Ads are not written to entertain. When they do, those entertainment seekers rare little likely to be the people whom you want. This is one…
- The advertising man who spares the midnight oil will not get very far
- The time has come when advertising in some hands has reached the status of a science.
More Advertising Quotes
- People who think they know everything are a great annoyance to those of us who do. — Isaac Asimov
- It takes more than capital to swing business. You've got to have the A. I. D. degree to get by - Advertising,… — Isaac Asimov
- Just advertising departments with legs and high heels. — Richard Avedon
- In Hollywood, an equitable divorce settlement means each party getting fifty percent of publicity. — Lauren Bacall
- I am so spoiled. I cannot watch a show where it gets interrupted for ads. I have to TiVo it and skip… — Alan Ball
- The effect of power and publicity on all men is the aggravation of self, a sort of tumor that ends by killing… — Henry Adams
- In good times, people want to advertise; in bad times, they have to. — Bruce Barton
- Governing today means giving acceptable signs of credibility. It is like advertising and it is the same effect that is achieved -… — Jean Baudrillard
- Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. — William Bernbach
- The most powerful element in advertising is the truth. — William Bernbach
- Today's smartest advertising style is tomorrow's corn. — William Bernbach
- Just because your ad looks good is no insurance that it will get looked at. How many people do you know who… — William Bernbach