« All Writing Quotes · Claude C. Hopkins's Page
Writing Quotes by Claude C. Hopkins
- The writing of headline is one of the great journalistic arts. They either conceal or reveal am interest
- One may gain attention by wearing a fools cap. But he would ruin his selling prospects
- Names that tell stories have been worth millions of dollars. So a great deal of research often proceeds the selection of a name
- A man coined to superlative must expect that his every statement will be taken with some caution
- "Best in the world," "lowest price in existence, " etc are at best claiming the expected. But superlative of that sort are usually damaging. They…
- Ads are not written to entertain. When they do, those entertainment seekers rare little likely to be the people whom you want. This is one…
- No generality has any weight whatever. It is like saying "how do you do?" When you have no intention of inquiring about ones health. But…
- Fine writing is a distinct disadvantage. So is unique literary style. They take attention from the subject
- Whatever claim you use to get attention, the advertisement should tell a story reasonably complete
- Do nothing to merely interest, assume or attract. This is not your province. Do only that wins the people you are after in the cheapest…
- The one just consider the average reader s only once a reader, probably. And when you fail to tell them in that ad is something…
- The product itself should be it's own best salesman. Not the product alone, but the product plus a mental impression, and atmosphere, which you place…
- Genius is the art of taking pains
- The advertising man who spares the midnight oil will not get very far
More Writing Quotes
- Storytelling reveals meaning without committing the error of defining it. — Hannah Arendt
- Writing makes you feel that there is a reason to go on living. If I couldn't write, I would stop breathing. — Paul Auster
- I started out in life as a poet; I was only writing poetry all through my 20s. It wasn't until I was… — Paul Auster
- I write the paragraph, then I'm crossing out, changing words, trying to improve it. When it seems more or less OK, then… — Paul Auster
- When we were making the law, when we were writing the literature and the mathematics the grandfarthers of Blair and little Bush… — Mohammed Saeed al-Sahaf
- A professional writer is an amateur who didn't quit. — Richard Bach
- In every song I write, whether it's a love song or a political song or a song about family, the one thing… — Billie Joe Armstrong
- I grew up in a working-class family, so I guess you could say I write from what I know. — Andrea Arnold
- Writing comes more easily if you have something to say. — Sholem Asch
- Individual science fiction stories may seem as trivial as ever to the blinder critics and philosophers of today - but the core… — Isaac Asimov
- If my doctor told me I had only six minutes to live, I wouldn't brood. I'd type a little faster. — Isaac Asimov
- Science fiction writers foresee the inevitable, and although problems and catastrophes may be inevitable, solutions are not. — Isaac Asimov